Spring 2007: Daily Show clips were taken off YouTube.com. Hate Mail ensued: "corporate sshats"

Site online:1,400+ episodes, 10,000+ video clips. From an infrastructure point of view - we weren't prepared to handle this kind of volume.

Knowing your content helps in bridging the gap between old media & new media.

breaking episodes up into clips breathes new life into them again.

Hired 16 writers, 12 video encoders, Two shifts, Over 15,000 tags.

~16,000 human hours to go through all the content! :O

Know your content: Depth, Date, Topic.

Date may not be important to every type of content provider - but in the case of the dailyshow.com it was very important.

Useful widget called the "wayback randomizer" - accessible way of grabbing something from the archive. Randomly pulls data from a date.

Displaying an interesting interface object showing a timeline - comparing it to a simple date picker - essentially it is the same thing.

explaining that this was the first thing to be cut out - but eventually the timeline was brought back.

It encourages browseability, exposes massive depth, and allows people to play around - the date picker - not so much!

Discussing the issue of video thumbnails all looking alike (John at a desk - almost always!)

They addressed this by overlaying a PLAY button alongside a quote of a key phrase from that particular show.

Interesting note: shows playing = ad revenue. Not auto-playing a show = scary to advertising. Afraid ad revenue would decline.

Design pushed back - wanted shows to have the stopped state with play button/quote. Design won. Ad impressions didn't go down but up

(unfortunately they didn't really explain WHY they thought that was...)

interesting note: the show itself utilizes the site as research.