Michael Douglas' The Game - was filmed at this very hotel we're at, and apparently started this industry of interactivity (to some degree)
Jane: "Reality is Broken!" -- References a photo that states "I'm not good at life!"
She's referencing World of Warcraft and how it quantifies your advancement of yourself (char) vs. reality which is not so easily measured
Games work better: Better instructions, Better feedback, Better emotions.
Witnessing a global mass exodus to virtual worlds and other online gaming environments -economist Edward Castranova
Lots of energy and attention drawn away from reality and placed into virtual environments...this is not really good!
"It's a quality of life problem. And quality of life is just another way of saying "User experience"
So what is the future of reality UX?
[Discussing the history of the first recorded games]
4 Key ways that games make people happy: 1. Satisfying work to do.
2. the experience of being good at something.
3. time spent with people we like.
4. the chance to be part of something bigger.
The Science of Happiness: These 4 things are hardwired into our psyche
Book: *Authentic Happiness* by Martin E.P. Seligman, PhD.
A Future Forecast (2013): the rise of the happiness engineers.
Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences *see tara hunt's book
Positive psychology is increasily a core principle of UX Design.
Communities form around different visiions of a real life worth living.
Good user experience is defined as a measureable increase in real happiness or well-being - the new capital
Multiplayer games are the ultimate happiness engines. -Jane
*back to the 4 core issues mentioned previously
Alternate Reality: A *different* way of experiencing the real world.
LOL - Chore Wars. "Finally you can claim experience points for housework." Awesome!
Referencing a real game called "Shark Runners" involving *REAL* sharks!
Referencing overlap of real world data & the game spaces.
Plants twittering you to be watered, get sun, etc. lol
Neuro sensor that reads emotions, and can manipulate things in-game via emotional responses (being calm allows levitation of objects etc.)
We will harness our cognitive surplus -Jane's prediction
100 million mental hours to create WIKIPEDIA
100 million mental hours = 5 days of World of Warcraft, 4 episodes of American Idol, OR, 1 season of Idol Votes.
We will increasingly operate with an economy of engagement.
Don't predict the future - *Invent* the future.
Q&A: UX Designers in the business of quantifying data? (ex. quantifying and displaying data from Nike+)
Over 25% of the gaming population is over 50 years old.
Games in very different contexts than people are used to seeing them in.
Charter School being created by Katie Salen. Learning through games.
Educators who want to turn your progression through schooling like mmos. Your education actually "Levels up" much like you gain xp in games
these are really interesting ideas. Anyone else have any comments or thoughts on all of this?
have a hard time believing that over 25% of the gaming population is 50+... wonder what her source is for that stat?
Good question, I'm having to take her word on that right now. However, from my own gaming experiences, I can see some truth in it.
back in my gaming days (which were a few years ago) many ppl in my gaming group were 40+. Probably about half my group!
to give that some scope, my group was around 70 players.
guess that makes sense then