We'll be discussing this in more detail at the Social Media Club RDU Mtg on 9/24 at 7PM! All are invited to attend or tune in via video!

SocialMediaClubRDU.ning....

Answer: All. Why not? It's about relationship building and listening. Sales should be doing that. Mkg should be, Comms should be etc

Well when you get into the logistics of it all, what projects get assigned to what departments? And where should the line be drawn?

How does a single org control what is said, and where does the burden of management fall upon?

It's complex. Easier in smaller companies like the one I used to work for. But still tricky, kind of like w/traditional media. Do you

really want your sales guys being the spokes people for the company?

Yet, they have a great community of customers already and should take advantage of social media. It's a great debate!

But, overall...communications should drive strategy, in so much as there is strategy.

Donna, you've got some great insight on this topic! I only wish you could attend this event! Maybe we'll get you involved via video

If I can help, let me know.

in my organization it's me! I do it all. And I would dare say it is quite common.

And that is for two organizations I promote online.

it seems to be the job of Marketing in our company, but it also depends on your definition and understanding of Social Media. It's still TBD