back is all in perspective you read left to right (in theory) so why would you start with the oldest?

you'd still start with the newest but when you want to go back through the days to the left like on a calendar. no?

This confused me at first as well.

maybe they're an israeli company and read right to left...

or Asian.

Actually, they're Canadian. I just think of it as a blog w/ most recent post on top -- and top is left, like the way we read. Left to right.