i'd really not heard of them until now. i think because they are late to the game they will have a hard time, but their approach is unique.

i.e. providing a back-up solution as well. but it isn't a complete back-up solution. and people generally don't like to have all their...

eggs in one basket.

where/how did you find them?

It was on MSN.com. talking about things that are over-rated (facebook) and things that are underated (muliply)