does it seem backwards that an organization won't share marketing research with the marketing department?
latest #9
um, is this a trick question?
yep, I'm with Keli, don't get it.
no trick question. My organization doesn't share marketing research that has been commissioned by business units with marketing dept.
I don't get it. And no one can give me a good response - other than 'once upon a time research was misused by someone in the organization'
since then it's been under lock and key. This makes it very hard for me to look for insights, act on research findings etc.
wow, that seems extremely off! You would expect transparency in something like that
keliwhidden that's exactly how I think so it just boggles my mind.
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