because they want to hire experienced people, and people with rich experience would want a bigger title

and people with bigger title tend to do nothing but only finger pointing.

Art Director supervise UX 的窘境： Art Director treat UX as IA, ask UX to simply layout the page without any research beforehand, therefore,

When it comes to which interaction is better for a user's task, Art Director can only use his experience to judge, which is wrong,

Coz we could've listened to the user instead of playing god