If you haven't seen too many ads for The Secret Life of Walter Mitty, this is one of the reasons why 
what would you do with $25,000
what would you do with $25,000 
This Man Blew The Ad Budget For
Skeptic in me is sort of wondering if this is a PR stunt or misleading in any way, but otherwise, gudjab o7
we are now going to watch this movie. i'll even pay for my friends tickets here in SG if they're so inclined to watch this with us. 
it's been picked up in Time already. I guess that verifies it