oh. my. god. that's such a complete nono!

it's not even good music. it's ridiculously lame.

wellllll helllloo...

told the client no on several occasions... they are persistent.

set up a 'findanility' test with target market users. Have client watch as users reel back when music starts

findanility is iPhone's way of saying 'findability'

what is findability test? usability? corridor test?

retarded music should be outlawed on the net.

findability test is a guerilla SEO test - plonking someone in front of a computer and saying "find a website to do with x..."

shows how effective your company is in getting seen by the world of the Interwebz

sorta like corridor testing in that it can be informal, cheap and quite effective at revealing initial reactions to sites...

Eek. There are some damning stats out there too. You must bring them to the light side!

bellanyc should let them 'discover' music is bad (as previously described) - NOT tell them. Hackles go up, music is defended - never leaves

the art director. I KNOW advertising. period. they should listen to me damn it.