yeah but vik, those with design talent are supposed to be making things that speak to a wide audience, if not everyone. design is about communication. sounds like someone failed.

lol show us the horrible logo

It drives me crazy when a major company with a huge budget churns out terrible logos and signage that use stock fonts instead of hand drawn lettering.

Like, if this is your logo, don't use a standard font. Make sure it is unique to you.

i think standard fonts are sometimes ok, but you MUST custom kern and hopefully you are adding something to elevate beyond just someone typing your shit out in Copperplate

the old type dogs have a hallowed place... but like major company collateral in papyrus, zapfino or another recognized system font where it's obvious they put in zero effort is inexcusable.

Maybe we should put Helvetica on the movie list (for the record, I thought it was fascinating)

That is a logo created by Disney for it's new restaurant.

Really? Disney? You couldn't have tried a little harder? You are DISNEY!!!

Sehra: yeah that's disappointing

CoyotePace: helvetica is a great movie.

PtG runs teams that do network identity and once they did a "new logo" for a network whose name shall remain unnamed. By the time the change-resistant VPs got done with it, it looked the same.

So just saying. Sometimes it's the designer, sometimes it's the client!

it's usually the client.

esp with a huge company.

but we have no idea the scope of whatever vik is referencing, so we don't even need to get into that

I'm talking usually smaller companies that look like someone had drew something. Success has to be relative to the branding, right?

depends

I need someone to say the name of that "H" font and record it and post it here. I got traumatized by it once.

helvetica?

yeah

yeah

to the best of my knowledge, it'sjust the way the Google Translate lady pronounces it here [click on the little speaker icon] but if you prefer the Latin, that's there too

HAYELLvetica

that's how I want to pronounce it

Hell-veh-teh-kah

i don't think lillian was asking how it was pronounced lol, i think she just didn't want to invoke its name

i like it, personally... but i have never experienced swiss type trauma

mmm chocolate...

There is a swiss town in West Virginia. It is spelled Helvetica. It is pronounced Hell Vee Shuh. That is how I always knew to pronounce it.

I was out to dinner with a bunch of people and we were talking about fonts etc...and I mentioned this one. A young many who was a designer stared at me when I said it, then replied:

There is a Dutch town in New York called Valatie. It's pronounced Va-LAY-Shyuh.

"Are you trying to say Hell Veh Teh Kah or are you just ignorant?". At which point I wanted to die or shrink into the carpet.

That was harsh. Totally uncalled for.

It sort of called all my internal knowledge into question. Like, if I am pronouncing this "wrong" what else am I pronouncing incorrectly and making an ass of myself?

I agree with PollyPaperclip. That response was uncalled for.

"I do know how to pronounce 'asshole', though!"

If only she'd thought of that!

I mispronounce words all the time that I've only seen in print… it is unnerving when I find out, admittedly. Usually people are not quite so jerky about it.

I do that, too. It's always surprising.

I was so stunned by the jerky-ness of the response at the time that I was just stunned to silence.

omg what an ass

"pot pourri" was my hell-vee-shuh. i was 7 years old and i didn't know so i said "pott purry" at a friend's house and her PARENTS had the asshole response and made me feel ignorant and awful. people are dicks.

and i had ten more years worth of school with that friend and her parents always treated me like i was uncultured and stupid. the jerky-ness... mofos.

also language is a living thing. in your context helvetica WAS hell-vee-shuh! people need to not be assholes.