The best branded experience I ever went to was for Hendrix. It was $25. You got unlimited cocktails and it was like a whole parking lot full of stuff. Live jazz bands. A girl who walked on the top of bottles in point shoes.
Old timey bicycle racing. Magicians. Stuff you could climb to the top of and drink your drinks on. A mysterious teepee that you could only be chosen to enter.
I got a lil' cocktail book and a hand fan and some playing cards and this was all like over 5 years ago and I am still like fuck yes Hendrix. I don't even really like gin.