I think that people online have access to many more sourcs, and are able to make up their own minds more easily.

uniquefrequency - that's true, not sure if it's the fault of journalists, their editors or the source (i.e. us PR folks) sigh..

traditional journalists are about to get it hard...

clicktokill, I think so too. Not sure if that's a good thing though

two sides to it. there're more resources for them, fastest way to get research done and put the info out

on the other hand, there're so many sources that it'd be difficult for them to discern which one's more credible and more appropriate

also the same research is readily available to the public. so like the aforementioned article. if they mess up and someone actually

bothers to research on it, they're screwed.