whenever someone tries to sell you on an idea, would you rather they give you a bulleted list of important info, or in a story format?
latest #8
depends on what the subject of the idea is. Do I just need the facts or is there an emotional hook that would lure me in?
short, concise, to the point -- bulleted
Bulleted. Give me the facts quickly, please.
there is an emotional hook, but numbers and facts are a big part of it
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