Community Obstacles: Engage Ppl, Time to Manage, Attracting Ppl, Return Users, Call to Action (Join), Funding for added functionality #SNCR

Measuring progress/success: Visitors/repeat, Users, active users, participation, email subscribers, RSS, Pg views/time, inbound links #SNCR

Top Business Goals: Gen Word of Mouth, Cust Loyalty, Brand Awareness, Bring Outside Ideas into ORG, Decrease Cust Acquisition Costs... #SNCR

Top SM Usage Scenarios: Idea Gen, Cust Service, Amp Word of Mouth, Mkt Research, Long Tail Sales, Reputation Mgmt, PR/Comm, Prod Dev.. #SNCR

2008 Tribalization Of Business Study #SNCR Slideshare ping.fm/yUorW

The better you match CONTENT and MEMBERS to MEMBER PROFILES, the more MEMBERS and CONTENT you will get! #SNCR

SM Motivation: People want... to connect with others, to help and be helped, and operate in a SOCIAL framework or a MARKET framework.

SM: A platform/culture of participation has emerged; giving power to ALL your staff, clients, and prospects to behave tribally again. #SNCR

Tribalism is the very first social system that humans ever lived in, lasting longer than any other society to date.

Current Session: 2008 Tribalization of Business Study - How to Achieve Transformational Change Through Communities and Social Networks #SNCR