Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites.
and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms;
Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies
The key terms of the agreement are as follows:
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The term of the agreement is 10 years;
This agreement comes with boatloads of value for Yahoo!, our users, and the industry.
Yahoo! will focus on its core business of providing consumers with the world’s favorite online destinations and Web products.
Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers
while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
Microsoft will now power Yahoo! search
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers