But when those sites don't comply, it isn't long before they get a slap on the wrist or worse.

The Internet giant has very specific guidelines for Web sites that want to be found with its search engine.

When it comes to Google, you'd better not try any mischief.

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The questions now are whether and how they’ll use those strengths to take on Google (and MapQuest, to a degree), and if it’ll be enough.

In their current incarnations, both Yahoo and Bing have certain strengths in local search.

and that Yahoo has promised to continue to innovate (their word) on the user experience side of search

All we know is that Yahoo has committed to showing crawler-based organic results from Bing