US Air Force using social media. They want every one of their people to be a communicator. (!!) #mktgnow
New York Islanders treat bloggers better than journalists: is.gd/ssHt #mktgnow
People see your value when you start participating. Eg. Henry Posner no blog of his own, but highly involved. #mktgnow
Most beginner bloggers go into the (virtual bar) and start yelling "BUY MY PRODUCT". Not smart. #mktgnow
Book eventually sold to Simon & Schuster for half a million dollars. #mktgnow
Lisa Genova case study. Author "Still Alice". Rejected by publishers, self-published, blogged, Alzheimers society contacted her #mktgnow
Web is a city. Storefronts (corp websites) garage sales (trademe) underworld (porn, spam), bars/pubs (social networks, blogs) #mktgnow
Negative comments mean someone cares. #mktgnow
"What if someone says something bad about us on our blog?" They already are, just not on your blog. #mktgnow