Think like a venture capitalist or a film producer. Big call for marketers/PR people. Portfolio thinking. #mktgnow

From the audience: there's so much stuff happening online without you, you either join in or miss out. #mktgnow

What's the ROI of putting on your pants this morning? #mktgnow

That's 3 votes for "tweets too much", 7 votes for "no, keep going".

This is how a large B2B toilet manufacturer created a worldwide rave:is.gd/ssRa #mktgnow

Mashups spread buzz (but lose control at the same time) is.gd/ssOH #mktgnow

Create triggers that encourage people to share. #mktgnow

If no blog, then create a Google profile:is.gd/4tEL #mktgnow

But do read, comment, work with bloggers. #mktgnow

You don't have to create your own blog. #mktgnow