Those are not actors in that IBM video, they are real IBM stuff. Humble. Funny. Good! #mktgnow

Watching The Art of the Sale:is.gd/mYAh #mktgnow

#mktgnow attendees get a free copy of David's "New Rules" book. But you get an ebook:is.gd/3ahm

Rule 10: Marketing & PR used to be separate disciplines. Now lines are blurred. #mktgnow

Stock photography sucks. #mktgnow

Make it easy to buy! #mktgnow

Crutchfield website, pages designed for beginners "Felt like a favourite uncle explaining high tech" #mktgnow

Focus your content around buyer personas. #mktgnow

Rule 0 used to be about tech/design, it's really about great content #mktgnow

What really works to create valuable information is to hire the skills of a journalist. #mktgnow