Grateful Dead lost control of their music. They let fans record music at their concerts. (!!!) #mktgnow

E.g. instead of requiring an email address for a whitepaper, just give it away. #mktgnow

Make stuff you normally wouldn't make free, free. #mktgnow

I.e. lose control of your messages. People will say what they want to say. #mktgnow

But hang on, we've already lost control! It's just acknowledging what's already happened. #mktgnow #my2cents

Rule 3: Lose control #mktgnow

Maker of that video sold the house at full price shortly after putting that video up. #mktgnow

This is an example of a world wide rave in real estate:is.gd/sssH

From where I'm sitting I can see inkoder creating a blog post about #mktgnow

Look outside your industry to get ideas on how to create a world wide rave. #mktgnow