Q about how to control messages on a blog. dmscott - if you want participation, be prepared for honesty. #mktgnow

You can read dmscott's entire book on his blog is.gd/uAX but it's hard to find. Book is just packaging. #mktgnow

The Graduates - entire film soundtrack entirely free. is.gd/ssB5

Between 20 or 50x more responses when you give away stuff for free. #mktgnow

Lose control of your marketing! #mktgnow

Bec Hollcraft used social media to create world wide rave in Japan, to get a better record deal in the US. #mktgnow

This post is kind of about what dmscott is discussing right now: is.gd/jH59 #mktgnow

Lot more leads from this approach, not email addresses; actual qualified ppl contacting them. #mktgnow

Giving away stuff for free totally removes the risk for your reader/consumer. #mktgnow

They let them record, they let them trade tapes, they heard their music coming from EVERYWHERE. Clever. #mktgnow