bartmuskala
@bartmuskala
male Saint Louis, MO, United States
I am working in the advertising industry in Belgium, with a strong focus on interactive and digital advertising. Technology-based stuff is my cup of tea.
6. know your visitors: where do they come from, where are the most valuable customers etc.
5. check your traffic sources: direct, search engines or referring is rather basic. use additional parameters for better reference tracking
4. think about useability: crazyegg for online eyetracking testing
or use feng gui
3. test, test, test: what is your focus? test, rephrase your strategy, test again, ... and so on
2. determine bottlenecks: fi. if bounce rates of certain pages are really bad, figures will indicate that
1. measure processes: how many people leave at what stage?
move the milk to the place where people are more likely to buy it... nice quote 
tom michiels from queromedia with 10 tips on web analytics... promising intro with a lookback on to previous speakers... smart!
tom michielsen from queromedia with 10 tips on web analytics... promising intro with a lookback on to previous speakers... smart!