RT shwen JB - "If u know what ur objective is, then u will know how to measure towards success" (must meet this guy!)

#epharma it's so sad that people are surprised that standard marketing practice applies to social media. Yes - you need to start with goals.

#epharma Josh is reviewing the Forrester POST method for social media. ping.fm/V9UiQ

#epharma thank you Josh. Google is one of my main reasons that I advocate social media awareness for Pharma: ping.fm/g2ZMo

#epharma Josh Bertnoff just referenced the #motrinmoms tweme. A little help for the perplexed: ping.fm/ARu2t

#epharma seriously? people didn't know what the Motrin/Twitter incident was? Not a clue? Not even a glimmer? Pharma-peeps, c'mon!

#epharma wow. fewest amounts of hands I've seen go up at a conference when asked if people are twittering conference.

#epharma Josh Bernoff from Forrester up next to talk "groundswell" hopefully session will be more than restating book or blog

funny, user centered approach to dealing with client partners is what's being advocated. listen to what THEY need not what we need

#epharma here's to celebrating the small steps in overcoming social media hurdles in pharma