Behavioural advertising about to go mainstream: Facebook is planning to use the audience's web history (wha.. short.ie/yniyj3

Links of the day: apophenia » Big Data: Opportunities for Computational and Social Sciences - the real question.. short.ie/nckb97

Pepsi Max branding: There is no greater example for showing how badly the most recent Pepsi rebrand was thought.. short.ie/f6nxjq

The Obamaisation of the election: I have been watching the UK election unfold with a certain amount of detachme.. short.ie/cxxzxb

The impermanence of data (that matters): One thing that springs up periodically is how older electronic data be.. kl.am/aNwT

Links of the day: Devices must come with data-wipe function, says privacy regulator | Pinsent Masons LLP -.. short.ie/mt8pjp

ITV moderation failure: Will Sturgeon has a clip from ITV news last night which demonstrated the power of moder.. short.ie/ecf5u9

Community manager reeling at the loss of your platform? Help is here!:  White label social network | commu.. short.ie/27f20n

29 things: how to tweet: Twitter was always one of those things that I got people to play with and they just go.. kl.am/aGfZ

Getting your company ready for social media : A great video by Charlene Li and the team at the Altimeter Grou.. short.ie/2exxs5