Editorial integrity demands PR due diligence with AI-generated copy The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effectEditorial integrity demands PR due diligence with AI...

Purposeful browsing: Does long form content still have a place in the era of generative AI?Purposeful browsing: Does long form content still ha...

The deluge of ‘output only’ marketing has made customers apathetic about feedback and surveys https://customerthink.co...

U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership”U.S. Exclusive: Venture-backed PR software startups ...

Media pitching: Adding perspective to Michael Smart's FAQs for MuckRack

- How do you break through the volume of pitches reporters receive daily?

- Should you follow up on pitches with reporters?

- What’s the best email subject line for a PR pitch?

Media pitching: Adding perspective to Michael Smart’...

PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove itPR status check: 68% of B2B respondents say public r...

People are not taking government economic surveys; businesses have the same problemPeople are not taking government economic surveys; b...

How many touches or interactions does it take to attract and close B2B prospects?How many touches or interactions does it take to att...

Is the influence of traditional media – and by extension media relations – waning?Is the influence of traditional media – and by exten...

Essential generative AI customizations PR should make to their toolsEssential generative AI customizations PR should mak...