Speak to buyer personas in their language, not yours. #mktgnow

Rule 8: Content used to be created by copywriters, now created by journalists! (interesting!!) #mktgnow

...what are their most important search terms? Company is 115 and 76 respectively in relevant search results. With $1bn in budget! #mktgnow

Distressing case study: large intl B2B firm. 2007 revenues US$8bn. Sales/Mktg exp: US$1bn ... #mktgnow

Landing pages are infinitely measurable. #mktgnow

Are bloggers talking about you? What are they saying? #mktgnow

New ways to measure. Most important search terms. Where are you in results? #mktgnow

Measurement. Old: Sales leads and press clipping books. #mktgnow

$5-$10k racing bikes - a long tail, global niche. #mktgnow

Before the web, collecting moon landing artifact collection would have had to plough through a lot of irrelevant stuff. #mktgnow