Zip Car is up, discussing their business.

Day 2 of UX Week

Jensen Harris - Group Program Manager of Microsoft, has taken the stage.

Time for break. More coming in a bit!

Leah Buley has taken the stage.

Don Norman on Sociable Design: Arguing that devices need to be more sociable with each other.

Don: Present to your boss the metrics behind good design - don't just say "it is this way" - prove it to them!

Don is discussing the importance of bringing together various communities in design (marketing, designers, etc.).

Don: "User Experience is based more on memory, than on reality."

Don Norman has taken the stage.