Zip Car is up, discussing their business.
Jensen Harris - Group Program Manager of Microsoft, has taken the stage.
Time for break. More coming in a bit!
Leah Buley has taken the stage.
Don Norman on Sociable Design: Arguing that devices need to be more sociable with each other.
Don: Present to your boss the metrics behind good design - don't just say "it is this way" - prove it to them!
Don is discussing the importance of bringing together various communities in design (marketing, designers, etc.).
Don: "User Experience is based more on memory, than on reality."
Don Norman has taken the stage.